Changing the culture of sport

Teams around the world are beginning to understand the importance of athletes’ mental health. But in order to see real change, we need to move beyond simply raising awareness. It is time to be better informed around the stressors that specifically impact athlete mental health, and to do something about it.

HONE creates the opportunity for more accountability and collaboration between organizations, coaches, and athletes, ultimately improving the culture of sport.

Athlete mental health is as important as physical health.

Sport puts major emphasis on developing the physical skill of athletes yet little emphasis on developing an athlete’s ability to manage the different stressors that contribute to their overall wellness. Don’t let unknown levels of stress keep your team from greatness. HONE in.

The Hard Facts


of student athletes report a mental health concern that impacts their ability to perform. Only 10% get help*


million people experience a mental health concern in any given year in Canada. Of that 7.2 million, 1.5 million report not receiving proper mental health care*


of Canadians report unmet mental health care needs compared to 53% of athletes*

Discover how well your team can really perform. Discover HONE. Your fans, sponsors, and players will thank you.